International Boat Covers is the leading provider of quality boat covers and high quality Bimini Tops throughout the USA. They wanted to redesign their mobile e-commerce solution. Their current solution was performing poorly with a low conversion rate. Several UI-UX problems were identified and solved. On such example is that the original solution left both product selection paths (by boat model or illustration) available to the viewer after the user selected a specific path. The solution was to offer both searches in a one-button toggle. The viewer was offered both choices, but once a selection was made the other product option was hidden.