I designed and executed several corporate and consumer responsive websites, and created user-centered UX/UI designs ranging from software application design, mobile apps and e-commerce solutions. I provided leadership to design and devs throughout the development process. I created wireframes and hi-fidelity prototypes used in A/B testing and presentations. Collaborated with business units, including marketing and development as well as other project managers and stakeholders throughout the product development cycle.

I was the Lead UX -UI & Visual Design for HP’s largest global initiative to date. I led a team of six designers that increased enrollment from 1.2M subscribers to over 4M in under three years. In my design lead roles, I increased enrollment through re-branding, relevant messaging, improved UX/UI, smarter on-boarding, and updated printed in-box collateral and packaging. These changes dramatically boosted reach from 3 countries and 2 languages to 32 countries in 26 languages. Generating over $14 Million dollars a quarter. Click here to view more mobile & web projects.